Last Updated: 17th November 2022
Effective 1st July 2022
RADA SAFARIS values you as our customer and recognizes that privacy is important to
you. This Statement explains policies under which we collect, use, and disclose data
when you use our platform and its accompanying services. Your rights in determining
what we do with the information that we collect or hold about you is also covered in
this statement and it contains information on how you can contact us. Rada Safaris is
committed to being fully complaint with Ugandan data protection and privacy laws.
Any “terms” not defined herein are interpreted in detail in our Terms of Service.
Privacy Statement Summary
This is a summary of our data privacy policy, data protection, retention and
security statement. To review our Privacy Statement in full, please scroll
What does this Privacy Statement cover?
1. What type of personal information we collect and how we use it.
2. When and with whom we share your personal information
3. What choices you can make about how we collect, use, and share your personal
information and how you can access and update your information.
What personal information do we collect and use?
We collect personal information when you give us the information or under
circumstances where we collect it automatically.
When you sign up through creating a User account through our website or application,
you give us your personal information, without it we may not be able to effectively
provide this service. We also collect relevant information through automated technology
such as cookies placed on your browser, with your consent where applicable. This
information helps us improve our platform and ensures information presented to Users
is individually relevant assists in effectively marketing our services.
How is your personal information shared?
Your personal information may be shared with service providers or other third parties to
help in booking your Rada Safaris experience, assist with effective travel planning,
targeted advertising and/or to communicate with you (including when we send
information on products and services or enable you to communicate with service
providers). The Privacy Statement below details how your personal information is
What are your rights and choices?
You can exercise your data protection rights in various ways. For example, you can opt-
out of marketing by clicking the “unsubscribe” link in the emails, in your account as
applicable, or contacting our customer service. Our Privacy Statement has more
information about the options and data protection rights and choices available to you.
How to contact us
More information about our data privacy practices is outlined in this Statement. You can
also contact us as described in the Contact Us section at the bottom of this policy for
more information on how we handle your personal information or make requests about
your personal information.
Legal base for data processing and retention
We will collect personal information from you only (i) where the personal information is
necessary to perform a contract with you (e.g., manage your booking, process
payments, or create an account at your request), (ii) where the processing is in our
legitimate interests and not overridden by your rights, or (iii) where we have your
consent to do so (e.g., sending you marketing communications where consent is
required). In some cases, we will have a legal obligation to collect personal information
from you such as where it is necessary to use your transaction history to complete our
financial and tax obligations under the law.
If we ask you to provide personal information to comply with a legal requirement or to
perform a contract with you, we will make this clear at the relevant time and advise you
whether the provision of your personal information is mandatory or not (as well as of
the possible consequences if you do not provide your personal information).
We may in some cases may use automated decision-making, for example, in relation to
assessing suspicious activity on our website or in relation to your Rada Wallet. As part
of this processing, automated decisions may be made by putting your personal
information into a system and a decision calculated using automatic processes. In
situations of imminent loss to fraud risk, this may affect your ability to place bookings
through our website or apps. If you want to know more about your data protection
rights, please see the Your Data Rights section below.
Categories of Personal Information We Collect
When you use our platform, Apps, or any of our services, we may collect the following
kinds of personal information from you as needed:
Name, email address, telephone number, and billing information.
User Identification required for booking or identity verification.
Payment information such as payment card number, expiration date, financial
account number
Travel-related preferences such as favourited destinations and prior bookings.
Loyalty program and membership information.
Other publicly available information.
Communications with us (such as recordings of calls with customer service
representatives for quality assurance and training purposes)
Searches you conduct, transactions, and other interactions with you on our
website and Apps.
Other communications that occur through the Rada Safaris platform among
service providers and guests.
Data you give us about other people, such as your travel companions or others
for whom you are making a booking. You certify that if you provide us with
others personal information you have permission to share this information.
Ensure you have given them a copy of this policy and our Legal Terms of service
and they understand and agree to the same.
When you install any of our apps or use our platforms, we automatically collect the
following types of information from your device:
IP address
Device type
Unique device identification numbers
Internet browser-type (such as Brave, Firefox, Safari, Chrome, and Edge)
Internet Service Provider
Operating System
Mobile carrier
Usage data such as how your device has interacted with our online services,
including the pages accessed, links clicked, destinations viewed, and features
used, along with associated dates and times
Details of general geographic location (such as city-level)
Our Cookie Statement, included below in this Privacy Statement, further explains how
we use cookies and similar tracking technology.
We may also collect personal information from other sources such as third-party
services for example, if you link, connect, or login to the Rada Safaris Platform with a
third party service (e.g. Google, Facebook), you direct the service to send us
information such as your registration and profile information as controlled by that
service or as authorized by you via your privacy settings in that service.
How we use personal information that comes into our handling.
We hold personal information with the level of discretion, sensitivity deserved and use
your personal information for various purposes as described below;
To create, maintain, update your user account and authenticate you as our User,
To enable you to access the Rada Safaris Platform and to facilitate your payments
through our Rada Wallet, its savings process and enforcing our Payment Terms,
To process your reserved/booked tour experiences, and enable booking-related
Maintain search and travel history and similar information,
Perform analytics, debug and conduct research to provide you more relevant listings,
To monitor or record communication with our customer service team, provide quality
control training and manage any risk,
To administer rewards or other promotional activities managed by us or temporary 3rd
party partners,
To develop and improve the Rada Safaris platform.
With your consent, to send you messages, updates, security alerts, and account
notifications that may be of interest to you, to provide information like travel booking
confirmations and updates, for marketing purposes, or for other purposes as described
in this Privacy Statement.
If you provide us with your contacts’ information, such as your co-travellers, we may
process this information: (i) to facilitate your reservations and trip planning, (ii) to
facilitate your requests or for any other transactions you authorize on the Rada safaris
To personalize and customize your experience based on your interactions, your search
and booking history, your profile information and preferences, and other content you
Sharing of personal information
We share your personal information as described in this privacy statement or as
permitted by applicable law.
In Facilitating your Travel Experience.
To help facilitate bookings or other interactions between Guests and Service Providers
we may need to share certain information such as:
When a booking request is confirmed, certain information may be shared between us
and Service Provider(s), including your telephone number, name or names of any
additional Guests to facilitate a smooth travel experience.
We may share your personal information such as gender, age or any other relevant
information with these service providers in connection with your bookings and the
operation of our business (for example, to confirm payments, better customer service,
compliance services etc). These third-party service providers are required to protect
personal information that comes into their domain when providing services we have
contracted them for. They are not allowed to use the personal information we share for
purposes of their own direct marketing (unless you have separately consented with the
third-party under the terms provided by the third-party).
Legal rights and obligations.
We may disclose your personal information to enforce our policies, or where we are
permitted (or believe in good faith that we are required) to do so by applicable law,
such as in response to a request by a law enforcement or governmental authority, in
connection with actual or proposed litigation, or to protect and defend our property,
people and other rights or interests. We may also share your personal information
pursuant to a subpoena or other legal request, or as necessary to remit certain taxes in
the course of processing payments as required by law or legal process.
Corporate transactions.
We may share your personal information in connection with a corporate transaction,
such as a divestiture, merger, consolidation, assignments or asset sale, or in the
unlikely event of bankruptcy. In the case of any acquisition, we will notify you prior to
any such transfer and in completion of any such measures defined herein we shall
inform the buyer it must use your personal information only for the purposes disclosed
in this Privacy Statement.
Record Retention
We will retain your personal information in accordance with all applicable laws, for as
long as it may be relevant to fulfil the purposes set forth in this Statement, unless a
longer retention period is required or permitted by law. We will deidentify, aggregate,
or otherwise anonymize your personal information if we intend to use it for analytical
purposes over longer periods of time.
The criteria we use to determine our retention periods include:
(i) The duration of our relationship with you, including recent and past bookings,
Rada Wallet balance or other transactions you have made on our platform.
(ii) Whether we have a legal obligation related to your personal information, such
as laws requiring us to keep records of your transactions with us.
(iii) Whether there are any current and relevant legal obligations affecting how
long we will keep your personal information, including contractual obligations,
litigation holds, statutes of limitations, and regulatory investigations.
Your Data rights
You have certain rights in respect to your personal information, as described below:
In respect to your user account, you may change your preferences on how we contact
you by either (1) logging in and updating the information in your account (2) contacting
us via the options provided in the Contact Us section at the bottom of this Statement.
You can access, inquire about deletion, or update the accuracy of your information at
any time by either logging into your account or contacting us.
If you no longer wish to receive marketing and promotional emails, you may
unsubscribe by clicking the ‘unsubscribe’ link in the email. You can also log into your
account to change communication) or contacting us. Please note that if you choose to
unsubscribe from or opt-out of marketing emails, we will still send you important
transactional and account-related messages from which you will not be able to
For our mobile apps, you can view and manage notifications and preferences in the
settings menus of the app and of your operating system. (see your phone instruction
manual on how to effect desired changes.)
If we are processing your personal information on the basis of consent, you may
withdraw that consent at any time by contacting us. Withdrawing your consent will not
affect the lawfulness of any processing that occurred before you withdrew consent and
it will not affect our processing of your personal information that is conducted in
reliance on a legal basis other than consent.
You also may;
Request a copy of your personal information in our custody,
Request information about the purpose of the processing activities,
Delete your personal information,
Object to our use or disclosure of your personal information,
Request information about the logic involved in our automated decision-making used in
our fraud prevention practices and the result of such decisions.
For more information and clarity on how to exercise your data rights, please click here.
For any questions about privacy or any rights you feel are not covered in this policy,
please contact us via the options provided in the Contact Us section at the bottom of
this Statement.
In addition to the above rights, you may have the right to complain to the data
protection authority about our collection and use of your personal information.
However, we encourage you to contact us first so we can do our best to resolve your
concern. You may submit your request to us using the information in the contact
section, below. We respond to all requests we receive from individuals wanting to
exercise their personal data protection rights in accordance with applicable data
protection laws.
We want you to feel confident about using the Rada Safaris platform and all associated
services. We are committed to taking appropriate steps to protect the information we
collect. While no company can guarantee absolute security, we do take reasonable
steps to implement appropriate physical, technical, and organizational measures to
protect the personal information that we collect and process.
Cookies are small pieces of text sent as files to your computer or mobile device when
you visit most websites. Cookies may be delivered by us (first party cookies) or
delivered by a third-party partner or supplier (third-party cookies). Cookies are either
session cookies or persistent cookies. Session cookies enable sites to recognize and link
the actions of a user during a browsing session and expire at the end of each session.
Persistent cookies help us recognize you as an existing user and these cookies are
stored on your system or device until they expire, although you can delete them before
the expiration date.
Other similar technologies
Web beacons, gifs, and clear gifs; are tiny graphics, each with a unique identifier that
are embedded invisibly on sites and in emails. Web beacons allow us to know if a
certain page was visited or if ad banners on our sites and other sites are effective. We
also use web beacons in our HTML-based emails to let us know whether our emails
have been opened by recipients, which helps us to gauge the effectiveness of certain
communications, promotions, and marketing campaigns.
Proximity based beacons; send one-way signals over very short distances, to
communicate with associated mobile apps installed on your phone. They can notify you,
for example, about experiences related to your trip and can alert you to related deals or
promotions. Beacons communicate with your device only when you are in close
proximity and only if you have given consent within the relevant mobile application.
Pixels; are small objects embedded into a web page that are not visible to the user. We
use pixels to deliver cookies to your computer, facilitate the log-in process, monitor the
activity on our sites, and deliver online advertising.
Tags; are small pieces of HTML code that tell your browser to request certain content
generated by an ad server. We use tags to show you relevant advertising and
Script are pieces of JavaScript code that launch automatically when certain webpages
load, to determine whether users view associated advertisements.
Local Storage Objects; such as HTML5, are used to store content and preferences.
Third-parties with whom we partner to provide certain features on our site to display
advertising based upon your web browsing activity use Local Storage Objects to collect
and store information.
All of the technologies described above will be collectively referred to in this Cookie
Statement as “cookies”.
We use cookies for a number of reasons, including to:
Help us improve your experience when visiting our website,
Fulfil transactions and ensure our website performs as intended,
To remember your user account preferences,
Provide you with relevant advertising and analyse performance of the ads,
To enable you to return to previous travel searches Identify errors on our sites,
Help with data protection and potentially detect and investigate malicious or
fraudulent activity,
Help us understand traffic to our site, including time and date of the visit, time
and date of the last visit, and other information,
Analyse how well our sites are performing.
Types of information collected through cookies include;
IP address
Device ID
Viewed pages
Browser type
Browsing information
Operating system
Internet Service Provider
Whether you have responded to, or interacted with, an advertisement
Referring or referred links or URLs
Features used and activities engaged in on our sites and in our apps
Types and functions of cookies
Essential Cookies
Certain cookies are required or “essential” for our sites to function as intended.
Essential cookies are necessary for you to navigate our site and use certain features like
logging in to your account and managing your bookings. These cookies are also used to
remember security settings that allow access to particular content. Lastly, we use
essential cookies to collect information on which web pages visitors go to most, so we
can improve our online services. You are not able to opt-out of essential cookies.
Other Types of Cookies;
We also use other types of cookies to make our site engaging and useful to you:
Functional Cookies.
We want to make sure when you visit our site, your preferences (such as your preferred
language), settings, and previous searches are remembered. Functional cookies
enhance your experience on the Rada Safaris platform.
Analytics Cookies.
We use analytics cookies to understand our site’s performance and how it is used,
including the number of visitors, how long you stay on the site, and which parts of the
site you visit. We can see details about how visitors interacted with the site, like the
number of clicks visitors made on a given page, their mouse movements and scrolling
activity, the search words visitors used, and the text visitors enter into various fields.
Some analytics cookies can perform tasks essential and/or functional to online services
like enabling site improvements and testing changes on a site.
For analytics, we may use services of third-party service providers who may use cookies
to perform their services and may combine the information that they collect about you
on our website and apps with other information that they have collected elsewhere.
This Cookie Statement does not cover such third-parties’ use of your information.
Advertising Cookies.
We may procure services of third-party advertising partners who may use advertising
cookies to show you advertisements based on your interests. Third-parties may collect
information about your online activities through cookies to perform their services and
may combine the information that they collect about you on our platforms with other
information that they have collected elsewhere. These third-parties include business
partners who collect information when you view or interact with their advertisements on
our sites.
How can you manage your cookies?
You can set or amend your web browser controls to accept or refuse cookies whenever
you like, but please remember if you do choose to reject cookies, your access to some
of the functionality and areas of our site may be restricted.
Do-Not-Track Signals and Similar Mechanisms.
Some web browsers may transmit "do-not-track" signals to sites with which the browser
communicates. Because of differences in how web browsers incorporate and activate
this feature, it is not always clear whether users intend for these signals to be
transmitted, or whether users are even aware of them. Participants in the leading
Internet standards-setting organization that is addressing this issue are in the process
of determining what, if anything, sites should do when they receive such signals. We
currently do not take action in response to these signals. If and when a final standard is
established and accepted, we will reassess our sites responses to these signals and
make appropriate updates to this Cookie Statement.
Changes to this Policy Statement
We reserve the right to modify this Policy statement at any time in accordance with
applicable law. If we do so, we will post the revised Privacy Policy and update the “Last
Updated” date at the top. In case of material changes, we will also provide you with
notice of the modification by email at least thirty (30) days before the effective date. If
you disagree with the revised Policy statement, you can deactivate your Account
following the process here. If you do not cancel your Account before the date the
revised Privacy Policy becomes effective, your continued access to or use of the Rada
Safaris Platform will be subject to the revised Privacy Policy.
Contact Us
If you have any questions or concerns about our use of your personal information, or
wish to inquire about our personal handling practices, please contact us at info@radawallet.com